Our ladies get all dolled up for this spring's fashion shoot inside Arch Apothecary, Rockford's trendy, locally owned makeup and beauty supply store. ...

Go fierce, fashionable and fantastic this winter, as you stay warm against the cold Midwestern winter. Learn what's popular this winter, and step inside our fashion shoot inside Edgebrook, in Rockford. ...

An inventive hair stylist and her crew are using their many talents to help the Rockford Art Museum. ...

Find out what's hot this summer, as NWQ travels to the shores of Lake Geneva for its summer fashion shoot. ...