You might recognize this Rockford-area real estate firm for its catchy jingles, but clever marketing is only part of the formula that's helped this firm to become one of the region's oldest and largest specialists in real estate. ...

They said she'd never make it in real estate, and yet, nearly 35 years later, she's still proving them wrong. See how the right mindset has made all the difference for Jean Crosby. ...

He's blunt and a little abrasive, but the's also darned effective at making deals that are good for the Rockford region. Meet "The Dealmaker," who is presently engaged with leading Rockford's airport to greater heights. ...

Meet a husband-and-wife team who have found business success by riding out the bust and boom of the area's real estate market. ...