The Do’s and Don’ts of Radio Advertising

Buying air time isn’t as simple as you’d think. Mike Paterson, of Mid-West Family Media, offers a few suggestions for making the most of your advertising dollar.

Mid-West Family Broadcasting: Building Equity at Home

Locally controlled, this radio family continues to grow, by focusing on the process rather than the product. Learn how clever thinking in a time of change has led to success.

Northwest Neighbors: Jon “Captain Jack” Schulz

Media Profile: He looks like a wrestler and a tough guy, but inside this hulking radio personality is an easygoing guy who’s passionate about discovering musical talent and healthy eating.

Jim Stone and Terry Turen: Double Trouble on ‘The X’

Rockford’s longest-tenured radio team has shared many memories with listeners, and through it all, they’ve remained a tight-knit duo, staying true to their work and to Rockford.