The Do’s and Don’ts of Radio Advertising

Buying air time isn’t as simple as you’d think. Mike Paterson, of Mid-West Family Media, offers a few suggestions for making the most of your advertising dollar.

Mid-West Family Broadcasting: Building Equity at Home

Locally controlled, this radio family continues to grow, by focusing on the process rather than the product. Learn how clever thinking in a time of change has led to success.

Michelle Marcomb: The Little Things Matter Most

She never expected to have a career on-air, but she’s found plenty of fun creating unique promotions and on-air laughs with B103’s morning show.