The rapid changes happening all around the Rockford region are fueling a renewed sense of optimism and a growing "sense of place." Turns out, that evolving identity is a key part of Rockford's narrative to out-of-towners. ...

The millenial generation is now the largest segment of the American workforce, and in Rockford, they're developing their talents with a group of like-minded young professionals. ...

The Rockford that John Groh knew when he grew up is a very different place today, thanks in part to efforts made by the Rockford Area Convention & Visitors Bureau. ...

Check out these unique destinations that reflect the genuine character of our region. ...