Transform Rockford: Branding is Part of the Comeback

The rapid changes happening all around the Rockford region are fueling a renewed sense of optimism and a growing “sense of place.” Turns out, that evolving identity is a key part of Rockford’s narrative to out-of-towners.

Next Rockford: Preparing for the City’s Future

The millenial generation is now the largest segment of the American workforce, and in Rockford, they’re developing their talents with a group of like-minded young professionals.

RACVB Welcomes a New Rockford

The Rockford that John Groh knew when he grew up is a very different place today, thanks in part to efforts made by the Rockford Area Convention & Visitors Bureau.

Genuine Northwest, Spring Edition

Check out these unique destinations that reflect the genuine character of our region.