Northwest Business Magazine

Crimson Pointe Acquired by Five Star Senior Living


ROCKFORD, Ill. – Crimson Pointe, an assisted living community located in Rockford, Ill., is proud to announce its relationship with Five Star Quality Care, Inc., effective May 1, 2011, one of the largest and most successful senior living companies in the country.

With annual revenues of over $1.2 billion, Five Star Quality Care, Inc.,, is a financially stable senior living company that operates more than 200 senior communities consisting of assisted living, independent living, dementia care, skilled nursing and rehabilitation clinics in 30 states. Five Star also operates institutional pharmacies and two rehabilitation hospitals in the greater Boston area. Established in 2000 and based in Newton, Mass., Five Star is a publicly traded company (NYSE: FVE).

Five Star sets itself apart by setting its own standards of excellence—going above and beyond government requirements or traditional ideas about retirement living—in health care, housekeeping, dining and all other aspects of community life. The Assisted Living Federation of America awarded Five Star three “Best of the Best” awards in 2010, a national recognition reserved only for the nation’s most innovative and effective business practices in the senior living industry.

Under Five Star Senior Living’s new ownership, Crimson Pointe will continue to provide quality assisted living for senior adults who need some level of support with daily living activities, while they continue to flourish and be actively engaged in purposeful endeavors. Crimson Pointe is committed to faith, family and service.

Crimson Pointe is now one of 16 Five Star Senior Living communities in the Midwest Region, including the states of Illinois, Michigan, Wisconsin and Missouri.

Regional Director of Operations Nancy Granlund said Crimson Pointe is an attractive addition to Five Star Senior Living. “The building is well-maintained, the staff is great, the residents appear happy and well cared for, and the philosophy of the community matches our values,” she said.

For more information, contact Peggy Werner, Marketing Director of Crimson Pointe, at 815-398-7792, or

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